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You're Making Culture Too Hard with Todd Wuestenberg

What if the strongest culture strategies aren't crafted in boardrooms, but in breakrooms, maintenance closets, and one-on-one hallway conversations?

In this episode, Amy Lynn Durham is joined by Todd Wuestenberg, Chief Culture Officer at Haverkamp Properties, to explore how culture becomes tangible when ordinary people are empowered to create extraordinary impact.

Drawing from his agricultural roots and over two decades in leadership, Todd offers a grounded, people-first perspective on building cultures that truly care.

Together, they unpack three pivotal ideas:

  1. Culture as Stewardship: Why true culture means caring for people, not just hitting KPIs.
  2. From Posters to Practice: How to move from laminated values to lived behaviors through everyday recognition and leadership modeling.
  3. Measuring What Matters: How honest, third-party culture surveys can spark real dialogue, realignment, and renewed trust across departments.

Todd and Amy also explore the power of peer-to-peer recognition, redefining the "customer" within departments, and how "work-life harmony" is the new standard for a healthy workplace.

Listen if you're ready to stop chasing performance and start cultivating purpose.

🎧 Create Magic at Work® is hosted by Amy Lynn Durham, executive coach and founder of Create Magic at Work®, where spiritual intelligence meets modern leadership.

Additional Resources:

  1. Connect with Todd on LinkedIn
  2. Discover Your Spiritual Intelligence at Work
  3. Connect with Amy Lynn Durham
  4. Learn More About Create Magic at Work

Key Takeaways:

  1. Culture means caring for people, processes, and the organization.
  2. Leadership must model values, not just display them.
  3. Peer recognition builds authentic workplace connection.
  4. Culture starts with micro-teams, not top-down mandates.
  5. Work-life harmony replaces outdated balance expectations.

About the Podcast

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Create Magic At Work®

About your host

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Amy Lynn Durham

Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligence to unlock human potential at work.


She’s a certified Executive Coach through UC Berkeley & the International Coaching Federation (ICF) In addition, Amy holds coaching certifications in Spiritual Intelligence (SQ21), the Edgewalker Profile, and the Archetypes of Change . In addition to being the host of the Create Magic At Work® podcast, Amy is the author of Create Magic At Work®, Creating Career Magic: A Daily Prompt Journal and the founder of Magic Thread Media™. Through her work, she inspires intentional leadership for thriving workplaces and lives where “magic” becomes reality.